NGPF Podcast: Tonya Van Court of Goalsetter focused on creating savings habits in young people
All research points to the importance of developing savings habits when you are young. We can all attest to the importance of goal-setting in helping us accomplish things. Tanya Van Court founded Goalsetter with those two research findings in mind. It's not enough in Tanya's mind that kids save, she wants them to LOVE saving. By gamifying that process she hopes to create that life-long savings habit. Enjoy
- 0:00~1:38 Introduction
- 1:38~6:50 Early money lessons from her grandparents
- 6:50~11:10 Inspiration behind Goalsetter
- 11:10~12:47 Teaching investing to young children
- 12:47~15:04 Getting kids to save early
- 15:04~21:22 How Goalsetter works
- 21:22~21:56 A word from NGPF
- 21:56~22:58 The gifting and giving features
- 22:58~26:54 Motivations to educate the future generation
- 26:54~29:26 Growing the business
- 29:26~33:34 What does the data say?
- 33:34~38:26 Experience on Shark Tank
- 38:26~40:51 Learning from investors
- 40:51~42:44 The time it takes to open a bank account
- 42:44~43:26 Publicity from Shark Tank
- 43:26~47:26 What makes for a successful pitch?
- 47:26~48:32 Conclusion
“When you hear that you changed a person’s life, that’s what keeps me going. Understanding that this knowledge we are disseminating, that these habits we are changing, and that we’re changing people’s lives, that’s exciting to our team.”
“The pitch is so important because no matter how great your company is, no one will ever know unless you know how to package it and tell that story.”
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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