First Question of Day for 2018-19 School Year: Which U.S. company was the first to hit $1 trillion in market capitalization?

Aug 12, 2018
Question of the Day, Investing, Stocks, Current Events

Answer: Apple

Here's a chart that shows their incredible increase in value over the past 18 years: 


  • Which Apple product do you think has had the largest impact on the value of the company?
  • Looking at the graph, if someone had invested $100 in Apple stock in 2000, how much would it be worth in 2018?
  • Based on the graph, was the iPhone an initial success?
  • What company do you think might be the next to $1 trillion? Explain your answer.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (from Business Insider): 

Since 2008, the launch of the original iPhone, the iPad, the Apple Watch, and most recently the iPhone X have stimulated the smartphone maker's unprecedented growth in market value.

Additional resources:


Note: Thanks to Allen Cox for correcting the earlier question which asked "Which company was the first to hit $1 trillion in market cap?" Petro China was the first to hit that milestone in 2007 but tanked soon after. 


Looking for ways to show the importance of psychology when it comes to investing? Be sure to check out this activity idea "How a Jar of Jellybeans Can Teach Students About the Stock Market"


About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Beth Tallman

Beth Tallman entered the working world armed with an M.B.A. in finance and thoroughly enjoyed her first career working in manufacturing and telecommunications, including a stint overseas. She took advantage of an involuntary separation to try teaching high school math, something she had always dreamed of doing. When fate stepped in once again, Beth jumped on the opportunity to combine her passion for numbers, money, and education to develop curriculum and teach personal finance at Oberlin College. Beth now spends her time writing on personal finance and financial education, conducting student workshops, and developing finance curricula and educational content. She is also the Treasurer of Ohio Jump$tart Coalition for Personal Financial Literacy.