Question of the Day (Updated): A YouTuber with over 1.4 million views a month can expect to earn about _____________ in monthly income.

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Nov 10, 2020
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Question of the Day, Career

Answer: about $1,282 - $2,136

The $2,564 - $4,273 in the calculator is before Youtube takes its cut of about 50%!

(This number is not only dependent on views but also viewer engagement)

Questions:

  • Have you or any friends created a YouTube channel and built an audience?
  • How do you decide what to watch on YouTube? How do you find out about popular videos that might be of interest to you?
  • How would it make you feel if you earned 1.4 million monthly viewers and then Youtube took around 50% of your earnings?
  • Do you think $1,282 - $2,136 a month is enough for an independent adult to live on? Why or why not?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom. 

 

Behind the numbers (Influencer Marketing Hub):

"The tool has been developed to allow you to easily calculate the estimated earnings from a Youtube Video or Channel and is based on your video view count, engagement, and various other factors.

This estimates your earnings before Youtube’s cut. (Although YouTube traditionally kept its share of advertising income secret, it is now common knowledge that Google keeps 45% of YouTube advertising revenue. So you receive 55% of every dollar paid by advertisers) The estimated earnings that the average YouTube creator could expect to receive from ads on a new video on their channel if EVERYBODY watched the ad on their video and the advertiser paid the average $7.60 CPM is 55% x $7.60, equaling $4.18 per 1,000 views."

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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.