Banking Commercials: What’s the Message?

Apr 17, 2015
Savings, Checking Accounts, Advertising, Current Events, Video Resource

It’s late on a Friday afternoon, so in search of entertainment, I found some recent 30-second bank commercials for your students to enjoy by answering the following questions:

  • What is the key message for each ad?
  • What are the different approaches the ads use to try and influence you?
  • Is it convincing to you?  Why or why not?
  • Which ad do you believe is most effective?

Roll the tape….

Nordnet:  The Most Honest Bank Commercial You Will Ever Watch


Wells Fargo:  Over 2.5 million views, why?


M&T Bank:  Let’s Get Personal

Tangerine Bank:  What Does Yoga Have to Do With Banking?

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.