Banking Commercials: What’s the Message?
It’s late on a Friday afternoon, so in search of entertainment, I found some recent 30-second bank commercials for your students to enjoy by answering the following questions:
- What is the key message for each ad?
- What are the different approaches the ads use to try and influence you?
- Is it convincing to you? Why or why not?
- Which ad do you believe is most effective?
Roll the tape….
Nordnet: The Most Honest Bank Commercial You Will Ever Watch
Wells Fargo: Over 2.5 million views, why?
M&T Bank: Let’s Get Personal
Tangerine Bank: What Does Yoga Have to Do With Banking?
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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