Oct 22, 2021

NGPF Podcast: Carl Richards on creating sketches to explain financial concepts

In Silicon Valley, many origin myths for start-ups begin with a business plan written on a napkin. Carl Richards took that concept to a new level by creating sketches on napkins to explain financial concepts. Here's one of my favorites:

The focus of many of his sketches was how psychology drives many of our money decisions. In addition to his decade as the Sketch Guy at the NY Times, Carl is the author of two books, The One-Page Financial Plan and The Behavior Gap. In this podcast, you will learn how Carl first got into the "securities" business and how his experience serving clients as a certified financial planner gave him plenty of material for his books and sketches. Podcast listeners also have the opportunity to receive a free copy of Carl's book, The Behavior Gap. Just listen to the podcast and be one of the first 50 to complete this form [NOTE: Book offer is no longer available].  Enjoy! 


  • 0:00~1:40 Introduction
  • 1:40~2:16 Early money lessons
  • 2:16~8:58 From accidentally getting into the world of finance to sketching sketches
  • 8:58~10:29 Most impactful sketch
  • 10:29~14:01 Favorite investing sketches
  • 14:01~18:27 Experience as a Certified Financial Planner
  • 18:27~23:38 Making money mistakes
  • 23:38~24:07 A word from NGPF
  • 24:07~30:46 On The One-Page Financial Plan
  • 30:46~38:27 Investing in yourself and investing for the long term 
  • 38:27~45:54 Shutting down the noise and raising awareness
  • 45:54~46:35 Upcoming project
  • 46:35~48:01 Conclusion



  • “Behavior change happens as a byproduct of awareness. We don’t have to have behavior change as the goal, we can have awareness as the goal.”


Interested in Behavioral Economics? NGPF has a new unit exploring how psychology affects our money decisions. Check it out here. 


Listen and learn from NGPF podcast guests who are the leading content experts and educators (and really interesting people). 300+ podcasts in our library today! 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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