Jun 06, 2020

NGPF Podcast: Bolun Li of Zogo Finance on getting the incentives right to encourage financial literacy



  • 0:00~0:55 Introduction
  • 0:55~1:41 What Bolun does for his day job
  • 1:41~2:20 On attending classes online
  • 2:20~3:36 Early money lessons
  • 3:36~4:07 Favorite personal finance book
  • 4:07~7:20 Cultural differences in approaches to personal finance
  • 7:20~8:51 Bolun’s first job
  • 8:51~10:29 Idea for Zogo
  • 10:29~11:44 Zogo’s business model
  • 11:44~12:02 A word from NGPF
  • 12:02~13:50 How the modules work and what they teach
  • 13:50~16:06 Levels of user engagement
  • 16:06~17:13 Impact Zogo has on its users
  • 17:13~20:47 On starting a business 
  • 20:47~22:23 What are “pineapples”?
  • 22:23~23:27 The future of Zogo
  • 23:27~24:41 Conclusion 



  • “It was a very simple idea. We wanted to incentivize people to learn finance so we added the gamification and reward inside the app. It’s just insane how much that little bit of incentive is motivating our users to complete modules every single day to learn about finance.” 


About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren started interning at NGPF in 2014, and worked part-time through high school and college. With his knowledge growing alongside NGPF, he joined the team to work full-time after graduating from college in 2020. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.

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