Sep 17, 2023

Question of the Day [Hispanic & Latinx Heritage Month]: What is the #1 motivation for Hispanic & Latinx investors to start investing?

 Everyone needs a reason to get started investing. What's yours?

Answer: Building generational wealth and supporting family


  • How does investing build generational wealth?
  • There are many ways to invest money. Why is it important to diversify investments?
  • Why is real estate typically a strong investment option?
  • Have you started investing? What has been your motivation to get started?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (J.P. Morgan):

"For... Hispanic and Latino respondents, motivations for investing skew toward future generations. Whether it be to save for retirement, to pay for your kid’s college down the line, or to generally combat inflation, everyone who invests has to start somewhere, and there is always some inherent motivation for starting. Responding Black, Hispanic, and Latino investors (71% and 65%) say they were more motivated than White investors (55%) to start investing by the prospect of building wealth to pass down to future generations. The Black, Hispanic, and Latina women investor subset of this group scored high on the same sentiment."



Check out more NGPF resources to celebrate Hispanic & Latinx Heritage Month!


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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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