Question of the Day [Updated]: What's the average cost of a 30 second Super Bowl ad?

|
Jan 28, 2020
|
Question of the Day, Advertising, Behavioral Finance

Answer: Low to mid-$5 million range

Here's an extended cut of an ad (2:30) that is likely to catch a lot of attention on Sunday:

  • What is this specific advertiser trying to accomplish in this commercial? What do you they want you to remember about their brand? 
  • In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads? 
  • Which types of companies do you think benefit the most from their Super Bowl ads?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Adweek):

Fox is receiving as much as $5.6 million per 30-second spot, which is a new Super Bowl record. Other than one long-term deal that was transacted “years ago” for below $5 million, “everything we’ve done this year has been north of $5.2 million,” Winter said in November. He told Adweek the average price for a 30-second spot is in the low-to-mid $5 million range.

(Typically, advertisers who only buy a single Super Bowl spot would be charged that higher rate; those who purchase multiple spots in the game or as part of a larger Fox Sports media buy would receive a discounted rate.)

-----------------------

More Questions of the Day on sports and the power of brands: 

  • On the subject of sports, ever wonder about the most valuable sports franchises? See if you can guess the answer to this Question of the Day. 
  • Here's a fun QoD that shows how brands become imprinted in our memories.

-----------------------

This is just one of over 300 Questions of the Day that you can find in our easily searchable NGPF QoD Library

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.