It's Cyber Monday - how many people plan to shop the sales?

Answer:

Black Friday: 130.4 million

Small Business Saturday: 67 million

Cyber Monday: 73.9 million

Questions:

• What’s your approach to gift-giving?
  Consider: how far in advance do you plan? do you look for specific items? Shop in-person or online?
• How do you decide how much to spend on a gift?
• What strategies do you use to get the best deal when shopping?

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (National Retail Foundation):

"A record 186.9 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up more than 3 million total shoppers from the previous record of 183.4 million last year.

While promotions will span the entire five-day holiday weekend, Black Friday remains the most popular day to shop, with 70% of shoppers (130.4 million). The second most popular day remains Cyber Monday, with 40% (73.9 million) of consumers expected to shop the Monday following Thanksgiving. Of the 36% (67 million) of potential Saturday shoppers, 80% say they are considering shopping in order to support local businesses and Small Business Saturday."

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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