Category: Advertising

Before You Sign Up For That Free Trial….Read This

|
Jun 11, 2015
|
Identity Theft, Advertising, Current Events
An PBS NewsHour article provides a good reminder of what you may be giving up in return for that “free trial:” “How much do you know about what companies do with your data?  Perhaps you don’t care who sees it, because you think you have nothing to hide…” ...

Banking Commercials: What’s the Message?

|
Apr 17, 2015
|
Savings, Checking Accounts, Advertising, Current Events, Video Resource
It’s late on a Friday afternoon, so in search of entertainment, I found some recent 30-second bank commercials for your students to enjoy by answering the following questions: What is the key message for each ad? What are the different approaches the ads use to try and influence you? Is it convincing to you?  Why or why not? Which ad do you believe is most effective? Roll the tape…. Nordnet:  The Most Honest Bank Commercial You Will Ever Watch   Wells Fargo:  Over 2.5 million...

The Psychology of Shopping

|
Mar 26, 2015
|
Behavioral Finance, Budgeting, Personal Finance, Savings, Advertising, Purchase Decisions, Article
I’m blogging for #NationalReadingMonth. While reading is typically an inexpensive pastime, shopping is not, yet many out there would say it’s one of their favorite hobbies. This article helps us realize why… 5 Reasons We Impulse Buy What is it? This is a Psychology Today review of why people buy things they don’t need in too large of quantities. As the title implies, they offer five concrete reasons, from a psychological perspective, for why we just can’t...

What’s The Catch? Reading The Credit Card Fine Print

|
Feb 06, 2015
|
Activity, Credit Cards, Advertising, Current Events
What if you wanted to apply for this credit card?  Maybe a friend told you about the company, you googled the company name and clicked on the APPLY link. You then got to a page that looks like this: Before students go any further, you might ask them what’s missing.  Hint:  Any information about the terms of this credit card that’s readily available (the savvier students will see the TERMS AND CONDITIONS at the bottom of the website and get here). When they click APPLY NOW, they will see...

PSA Idea: Know Your Debt!

|
Dec 18, 2014
|
Activity, Behavioral Finance, Lesson Idea, Student Loans, Advertising
Posted about this Brookings study recently that showed too many college students with loans don’t realize that they have debt.  From Time: The data reveals that students are generally clueless about the costs of higher education and how they’re paying for it. Nearly half of students underestimated their debt loads by at least $1,000, with 25% of students underestimating their debt by $5,000 or more. Why this cluelessness?  They offer a few hypotheses: There are a lot of reasons students...

Activity Idea: Financial Detectives

|
Dec 12, 2014
|
Credit Scores, Activity, Credit Cards, Lesson Idea, Advertising, Current Events
We need to teach our students to be savvy consumers.  How can we do that?  I have a few posts titled “What’s the Catch” in which students analyze a financial product and come up with reasons they should be wary of it.  My inspiration in the middle of the night was to string together a few of these posts and have students “solve” them in class today as an activity I called “Financial Detectives.” Here is how the class unfolded: Sorted the class into groups of 4-5 Students...

What’s the Catch?: When Is A “Free Checking Account” Not a Free Checking Account?

|
Dec 01, 2014
|
Activity, Financial Literacy, Checking Accounts, Advertising, Current Events
This ad seems pretty straightforward, right? Free checking right.  I mean Totally Free Checking.  Well, not really.   The Consumer Financial Protection Board took action against M&T Bank for “deceptively advertising free checking.”  So,what happened?  It turns out M&T didn’t disclose that “the free checking account customers had to maintain a minimum level of account activity with deposits and withdrawals to maintain the free account.”  So, when 59,000 customers...

Audio Resource: Before You Buy A Car From A Dealer, Listen To This….

|
Nov 21, 2014
|
Behavioral Finance, Advertising, Purchase Decisions
All consumers at some point will find themselves on a car lot looking to purchase a new or used car.  The internet has leveled the playing field for consumers who now have all the information they need to negotiate a fair price.  This American Life provides consumers with an insider’s view of a Jeep dealership and how incentives drive the behavior of salespeople, the general manager and consumers.  Among the fun facts you will learn from this radio show is that balloons sell cars.  Enjoy!...

Credit Scores In the News

|
Nov 20, 2014
|
Credit Scores, Financial Literacy, Student Loans, Advertising, Current Events
Here’s what’s trending on credit scores recently: What city has the highest credit score?  Find out the answer and more in Experian’s State of Credit Report (Experian); great resource to familiarize your students with credit terminology: Experian’s fifth annual State of Credit highlights the U.S. cities with the highest and lowest credit scores, bankcard usage, average debt as well as other factors in more than 100 metropolitan areas across the country. To find out where your city...

The Marketing Messages Behind Bank Commercials

|
Nov 12, 2014
|
Behavioral Finance, Savings, Checking Accounts, Advertising, Video Resource
Given how consumers today are bombarded by marketing messages, I think it is important to teach students to analyze these messages.  Here are three bank commercials that use different techniques to deliver three very different messages. Prior to showing these commercials to students, ask them to focus on these three questions while they watch: 1)  the key message of the commercial  2) how effective it is at persuading them to take action and 3)  what the commercials do not talk about...

Question of the Day: When It Comes To Investing, Active or Passive?

|
Nov 10, 2014
|
Question of the Day, Index Funds, Investing, Mutual Funds, Advertising
Once an investor has decided 1) how much to invest and 2) how to split their investments between stocks, bonds and cash, the next decision is whether to invest in active (think mutual funds) or passive managers (think index funds) to get exposure to stocks and bonds.  It’s too bad that this has become the terminology to describe these two different approaches to investing.  When given a choice between being active or passive, I think most people would chose “active.”  However, when it...

Question of the Day: How Do Consumers Select Checking Accounts?

|
Oct 21, 2014
|
Behavioral Finance, Question of the Day, Research, Checking Accounts, Advertising
Good opening question to ask students who have checking accounts as well as those who will be opening their first account shortly.  Having asked this question before in class the answers tend to be along the lines of “I use the same bank as my parents” or “I bank at our local bank.”  Provides a useful opportunity to discuss the pros/cons of such an approach and introduce the concept of comparison shopping (see this recent post about How to Select a Checking Account which shows...