May 30, 2018
Research, Question of the Day, Advertising, Behavioral Finance, Purchase Decisions
Answer: 24% (mobile) - 32% (desktop)
Legend: CTR = Click through rate
Describe your search habits when looking for info for a school project and how many links you typically click on.
What are your search habits when looking to purchase an item? Do you search on a specific website or search from a general search engine (e.g., Google or Bing)?
What are advantages/disadvantages of limiting your search to the first 4-5 items from a Google search?
Click here for...
Feb 05, 2018
Advertising, Current Events, Question of the Day
Answer: More than $5 million
Why do companies pay so much to advertise during the Super Bowl?
What types of companies do you think benefit the most from advertising during the Super Bowl?
If you did watch the game yesterday, which ad was most memorable? Why?
Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.
Behind the Numbers (from CBS Sports):
By virtue of being one of the single biggest sporting...
Nov 27, 2017
Question of the Day, Purchase Decisions, Advertising
A good question to ask students to get the conversation started about how social media is influencing their buying patterns.
How does influence work on social media (from Visual Capitalist, which has an awesome infographic explaining this phenomenon):
Power users who create a lot of content and amass thousands – even millions – of fans on a platform find themselves in a unique position. Their influence is worth something more tangible than likes; it’s worth some serious...
Nov 13, 2017
A huge thank you to NGPF Fellow Kerri Herrild of De Pere High School (WI) for compiling this list of her favorite NGPF resources for Marketing teachers. Kerri shares lots of great ideas and her teaching practices in this NGPF podcast.
Take it away Kerri:
NGPF Resources for Marketing Teachers
While I primarily use NGPF materials in my Personal Finance class, I have found a number of lessons and activities for marketing as well. Like always, one of the best parts of NGPF resources...
Oct 04, 2017
NGPF Fellows, Lesson Idea, Advertising, Featured Teachers, Taxes, Teaching Strategies
Guest post from NGPF Fellow, Kayla Bousum of Johnston High School, Iowa:
While grading tests covering paystubs and earnings, I noticed that a large proportion of students were still very confused about the differences between a Form W-2 and a Form W-4. I realized then that everything we were doing—a thorough explanation of the forms, showing them the two forms, and filling out a practice W- 4—was not enough to cement in their minds the differences between these two forms....
Sep 12, 2017
Article, Advertising, Employment
You know ‘em, you love ‘em, and you might very well know the brands and products that they advertise. Social media “Influencers” like beauty guru Zoella, socialite Kim Kardashian, and YouTube sensation Tyler Oakley have taken over social media advertising by storm. New age media has given these internet stars the platform necessary in order to promote the product that a brand or company wants them to, but did you know that this also happens on a smaller scale? The person...
May 31, 2017
Activities, Activity, Paying for College, Student Loans, Advertising, Current Events, Case Study
What if you were a student loan borrower struggling to make your monthly payment and saw this ad pop up on your computer screen one day:
Or maybe this one:
When you called the customer service phone number, you hear assurances like…
“Let me enroll you in a student loan forgiveness program and we will get your monthly payment reduced and even get your loan forgiven.”
“We will get you pre-approved for Federal government programs that will forgive or eliminate your...
Apr 25, 2017
Activities, Activity, Personal Finance, Checking Accounts, Advertising, Current Events, Taxes
My travels took me to Chicago and New York recently and here are some images related to personal finance that I captured:
Thanks to the Federal Reserve Bank of Chicago for recently co-hosting the Financial Literacy Summit with VISA. I enjoyed moderating the panel on Expanding Access to Financial Education Programs (video for Session 6 here):
Would you take tax advice from a “tax truck?” Seen on the streets of New York the weekend before Tax Day:
What is a collateral loan...
Mar 12, 2017
Question of the Day, Behavioral Finance, Research, Advertising, Current Events
What does the word “brand” mean to you?
How does a company “build a brand?”
How would you think about valuing a brand?
According to BrandFinance: “it’s an internationally recognized term that represents “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating...
Feb 14, 2017
Credit Reports, Credit Scores, Advertising, Current Events
I saw this paid ad during a Google Search this evening:
Hmmm…so what caught my eye? The “Purchase 3 Bureau Reports.” Many of you are probably wondering “Why purchase these reports when you can get credit reports from each of the three bureaus for FREE at annualcreditreport.com? ” and “Why would you want to buy them at the same time?” A best practice is to space out your FREE credit reports from the three credit bureaus every four months so you can be...
Jan 15, 2017
Advertising, Credit Scores, Research, Current Events, Credit Reports
It’s a new year which makes it a good time to review your credit report. I went to annualcreditreport.com, answered a few questions to verify my identity and proceeded to my credit report. As I completed my review, I couldn’t help but notice the offer about getting my credit score (can you say cross-selling opportunity?). When I clicked on the button…
What’s the catch?
Well the $4.95 offer comes with an asterisk and then this fine print “$4.95 for your first...
Jan 12, 2017
Advertising, Behavioral Finance, Research, WebQuest, Teaching Strategies, Current Events
Those who use NGPF resources know that we place a premium on teaching students how to navigate the web, discern credible sources of information and do the research required to make sound financial decisions. Occasionally we get pushback that our content should be “commercial free” and that linking to an online article that has ads anywhere on the page is “commercial” and students should not be subjected such distraction. Newsflash: The Internet has gone commercial. All...
Dec 20, 2016
Advertising, Question of the Day, Research, Current Events, Chart of the Week
Hat tip to Visual Capitalist which posted this MBA@UNC infographic (click the link to see the full infographic):
Questions for your students:
Are you surprised about how much information is available about you?
Which of these categories are you most comfortable sharing your information? Least comfortable?
Pick two of these categories and brainstorm about ways that companies could use this information?
How do you think this information is collected? What sources are they extracting this...
Oct 02, 2016
Activities, Activity, Career, Investing, Mutual Funds, Financial Literacy, Advertising, Purchase Decisions, Current Events
Here’s an activity idea for your Instagram-obsessed students. Have them take pictures of personal finance that they notice in their everyday lives. Here are a few I came across this weekend while wandering around the Bay Area:
In the new world of work, many choose to have a “side hustle (here’s the NGPF podcast with Ash Cash who popularized the term and a recent post on the topic),” an additional source of income. Here’s a sign I saw at a Re-Maker faire in San...
Jul 25, 2016
Activity, Credit Cards, Payment Types, New Products, Advertising, Video Resource, Activities
Thanks to Sean McQuay of NerdWallet for a great conversation yesterday about credit cards. Look for it posted to NGPF Podcasts next week. He was discussing one of the cards he reviews which gave me an idea for a mini-activity in which students think about how best to redeem credit card rewards. The card in question, the Citi DoubleCash Card, has the following terms:
Discover Citi’s best cash back credit card. The Citi Double Cash card is a cash back card that rewards you with cash back...