Activity idea: Have you been persuaded by these marketing techniques?

Jul 14, 2019
Behavioral Finance

Enjoyed reading this article from Jim Wasserman (he's on the NGPF podcast here) which highlights 20 ways that marketers nudge us to make decisions to purchase a given product. 

See if you can match up these terms with the resources below:

  • Bandwagon appeal (aka FOMO, fear of missing out)
  • Bundling
  • Flattery
  • Freemium
  • Aspirational buying

After completing the exercise, answer the following:

  • Why do you think these techniques are effective? 
  • Which of the five listed above do you see most frequently in your life? 
  • Think about something you have bought over the last year. Did any of these marketing techniques affect your purchase? 


Resource 1: You are looking to buy some toothpaste on a shopping site and just before purchase see this on the screen:



Resource 2: This pic of your friends shows up in your social media feed while you are waiting tables at your local diner in Zanesville, Ohio. 

Resource 3: Ok, the answer to this one is actually built into the company brand so you have to identify the specific phrases to capture the aspirational theme. 

Resource 4: 


Resource 5: Watch this three minute video


About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.