Activity idea: Have you been persuaded by these marketing techniques?
See if you can match up these terms with the resources below:
- Bandwagon appeal (aka FOMO, fear of missing out)
- Aspirational buying
After completing the exercise, answer the following:
- Why do you think these techniques are effective?
- Which of the five listed above do you see most frequently in your life?
- Think about something you have bought over the last year. Did any of these marketing techniques affect your purchase?
Resource 1: You are looking to buy some toothpaste on a shopping site and just before purchase see this on the screen:
Resource 2: This pic of your friends shows up in your social media feed while you are waiting tables at your local diner in Zanesville, Ohio.
Resource 3: Ok, the answer to this one is actually built into the company brand so you have to identify the specific phrases to capture the aspirational theme.
Resource 5: Watch this three minute video
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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