Feb 08, 2022

Question of the Day [Black History Month]: What percent of Black Americans under the age of 40 invest in the stock market?

Answer (from Ariel/Schwab survey): 63% 

Survey note: The online survey was conducted in December 2020 by Helical Research among 2,104 Americans age 18 and older with $50,000 or more household income in 2019. 


  • When do you think you will start investing in the stock market? Explain your answer.
  • What do you think determines whether someone invests in the stock market or not?
  • What’s one word that comes to mind to complete this sentence: Investing is ______________.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Ariel-Schwab Black Investor Survey): 

In a year like no other, however, there is also evidence of growing engagement in the stock market by younger Black Americans, with 63 percent under the age of 40 now participating in the stock market, equal to their white counterparts. The closing of this gap among younger investors is being driven by new investors: three times as many Black investors as white investors (15% vs. 5%) report having invested in the market for the first time in 2020.


Here's another Question of the Day for Black History Month: Who was Wall Street's first Black millionaire? Get the answer here! 



About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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